There’s a throughline of adaptive creativity in my career.
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Goals reached? Nope, surpassed

I translate traditional marketing techniques and brand propositions into direct connection, fueling continued audience desire.

Voice, cohesion, joy  

Sure, my POV has manifested loyal followings for companies through copywriting, but let’s not overlook my creative strategy experience. Strategic process with an embrace of focused fun can transform inter-departmental collaboration into quality innovation. I’ve regularly been the only writer and strategist on a team, crafting creative briefs as often as headlines, but my ability to foster communication and internal connection (with video editors, visual designers, C-suite execs, etc.) has highlighted that my impact thrives beyond the verbal. I strengthen production by incorporating diverse perspectives and aligning scope, while prioritizing timelines and maximizing resources for the most impact.

Hook ‘em laughing (keep ‘em thinking)

Humor may be the valued capital of social media, but nobody’s laughing with you unless they can first recognize themself in your work. My background in touring the world with live-audience performance set the foundation for me to create from a confidence that cuts through ambiguity, and efficiently meets audiences at their highest intelligence. And whether it’s on social media or at a live event, I have the skills and vision to get people comfortably on the same page. Distilling clarity and depth from what starts complex helps stakeholders, collaborators, and audiences feel seen and heard…and hopefully they chuckle too.