Can you believe this is my portfolio’s first draft?*
Goals reached? Nope, surpassed
I translate marketing techniques and brand propositions into direct connection, fueling continued audience desire
Beyond a logo and a catchy title, I craft with authenticity that doesn’t just attempt to “retain.” I've worked alongside talented designers, PMs, and marketers to do everything from launching a new WNBA mascot to marketing a movie. Projects I've collaborated on have won Webbies, Signal Awards, Effies, Emmys, and Clio Awards.
Voice, cohesion, joy
I strengthen production by incorporating diverse perspectives and aligning scope, while prioritizing timelines and maximizing resources
for the most impact
Sure, I've grown loyal followings for organizations and brands through copywriting, but let’s not overlook my creative strategy experience. I’ve regularly been the sole writer and strategist on a team, crafting creative briefs and directing talent as often as I write headlines. My ability to foster inter-departmental collaboration (between video editors, designers, C-suite execs, etc.) highlights that my impact thrives beyond the verbal.
Hook ‘em laughing (keep ‘em thinking)
Whether it’s at a live event or on social media,
my skills and vision get people comfortably on the same page
My background performing around the world for live audiences set the foundation for me to create with confidence that cuts through ambiguity, efficiently meeting people at their highest intelligence and connecting with nuanced cultural consciousness.
Humor may be the capital of social media, but nobody’s laughing with you unless they can first recognize themselves in your work.
Distilling clarity and depth from what starts complex helps stakeholders, collaborators, and audiences feel seen and heard…and hopefully they chuckle too.
Click through the images below to hear podcasts I’ve scripted:
